Maxim Plant is a coffee culture centre in Seoul, Korea, launched by Dongsuh Foods, a major Korean food corporation. The client, via my previous employer Ranee & Company, wanted merchandise that reflected Maxim's brand philosophy — built around the idea of "Plant" as Coffee Plant, Production Plant, and Culture Plant. We developed a geometric, functional graphic language rooted in Dongsuh's coffee tasting notes, translating the distinct flavour profiles of their beans into visual form.