Self-initiated project. Crafted a bold, dynamic identity using a system of expressive lines that evoke both musical notes and the improvisational movement of jazz. For the website redesign, I focused on the primary reason people visit: buying tickets and finding artist information. The existing site overloaded users with secondary content — About, Practical Information, Volunteers — buried under unclear navigation. I simplified the structure, decluttered the menu, and surfaced ticket purchasing directly in the main navigation to align the site with users' actual intent.