Copenhagen Jazz Festival

Self-initiated project. Crafted a bold, dynamic identity using a system of expressive lines that evoke both musical notes and the improvisational movement of jazz. For the website redesign, I focused on the primary reason people visit: buying tickets and finding artist information. The existing site overloaded users with secondary content — About, Practical Information, Volunteers — buried under unclear navigation. I simplified the structure, decluttered the menu, and surfaced ticket purchasing directly in the main navigation to align the site with users' actual intent.

Maxim Plant Merchandise

Maxim Plant is a coffee culture centre in Seoul, Korea, launched by Dongsuh Foods, a major Korean food corporation. The client, via my previous employer Ranee & Company, wanted merchandise that reflected Maxim's brand philosophy — built around the idea of "Plant" as Coffee Plant, Production Plant, and Culture Plant. We developed a geometric, functional graphic language rooted in Dongsuh's coffee tasting notes, translating the distinct flavour profiles of their beans into visual form.

Video & Motion Exploration

A personal playground for learning video editing and motion graphic tools — including short travel-inspired edits, made purely to experiment and have fun with the craft.

Copenhagen Jazz Festival

Self-initiated project. Crafted a bold, dynamic identity using a system of expressive lines that evoke both musical notes and the improvisational movement of jazz. For the website redesign, I focused on the primary reason people visit: buying tickets and finding artist information. The existing site overloaded users with secondary content — About, Practical Information, Volunteers — buried under unclear navigation. I simplified the structure, decluttered the menu, and surfaced ticket purchasing directly in the main navigation to align the site with users' actual intent.

Maxim Plant Merchandise

Maxim Plant is a coffee culture centre in Seoul, Korea, launched by Dongsuh Foods, a major Korean food corporation. The client, via my previous employer Ranee & Company, wanted merchandise that reflected Maxim's brand philosophy — built around the idea of "Plant" as Coffee Plant, Production Plant, and Culture Plant. We developed a geometric, functional graphic language rooted in Dongsuh's coffee tasting notes, translating the distinct flavour profiles of their beans into visual form.

Video & Motion Exploration

A personal playground for learning video editing and motion graphic tools — including short travel-inspired edits, made purely to experiment and have fun with the craft.

Copenhagen Jazz Festival

Self-initiated project. Crafted a bold, dynamic identity using a system of expressive lines that evoke both musical notes and the improvisational movement of jazz. For the website redesign, I focused on the primary reason people visit: buying tickets and finding artist information. The existing site overloaded users with secondary content — About, Practical Information, Volunteers — buried under unclear navigation. I simplified the structure, decluttered the menu, and surfaced ticket purchasing directly in the main navigation to align the site with users' actual intent.

Maxim Plant Merchandise

Maxim Plant is a coffee culture centre in Seoul, Korea, launched by Dongsuh Foods, a major Korean food corporation. The client, via my previous employer Ranee & Company, wanted merchandise that reflected Maxim's brand philosophy — built around the idea of "Plant" as Coffee Plant, Production Plant, and Culture Plant. We developed a geometric, functional graphic language rooted in Dongsuh's coffee tasting notes, translating the distinct flavour profiles of their beans into visual form.

Video & Motion Exploration

A personal playground for learning video editing and motion graphic tools — including short travel-inspired edits, made purely to experiment and have fun with the craft.

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